Safety is good for humans, by definition. And yet wearing a bike helmet feels “not cool”.

Question: Why are we attracted to things that are bad for us? Incorrect Answer: because humans suck!!!!!

⭐️ The real answer: we are NOT attracted to that which is bad for us.

Danger itself is NOT what we are attracted to. The ability to take care of yourself in dangerous situations is what we’re attracted to.

We know that danger exists outside of our safe bubble, and we are attracted to those who can face it & survive. Those are the people we trust to keep us safe. Because they’ve proven it. No amount of rationalizing can change this felt truth.

This essay is peer reviewed & endorsed by:Max Zeigler (@HaikuHeroics)